How to help customers choose jewelry for a loved one

How to help customers choose jewelry for a loved one

These tips will help sales reps to guide shoppers along their buying journey.

A jewelry sales associate’s job is rarely easy. When a customer approaches the jewelry showcase, it marks the beginning of a discussion that could lead to a sale. Shoppers might need more information about pieces and they may be looking to buy something for a loved one or friend. These tips will help sales reps guide shoppers along their buying journey.

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Impressive necklace designs you must get your hands on!

 

Impressive Necklace Designs You Must Get Your Hands-On

If you are thinking of buying necklaces to enhance your look, then the necklace design list given below might be helpful for you. 

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Let jewelry shine in fashionable displays

 

Let jewelry shine in fashionable displays

Jewelry is always a hot holiday item, and retailers of fine accessories can dress their shops for success with these ideas for tasteful store displays:

Standing features for longer pieces

Elongated display fixtures provide the perfect backdrop for stranded necklaces and pendants. For a realistic approach, select standing bust forms, which are available in neutral shades of black and white to accentuate the jewelry’s tone and features. The forms are also available in a variety of textures, such as luxurious black velvet, crisp white leatherette, professional brushed charcoal or an all-natural cork jewelry board. For a more avant-garde appeal, consider a standing necklace or chain easel, or a combination piece that pair earrings with a necklace.

Combination fixtures for bracelets

Bracelets and rings can be exhibited with traditional cases, which gently and securely cushion the jewelry, either individually or in multi-item display fixtures such as bracelet bars. Similar to necklaces, accessories for the wrist and fingers can also be showcased on sleek realistic models like wooden hands or polystyrene venus hands in black or white. Acrylic accents allow the jewelry to shine with clear bars and hanging presentations.

Individual or group options for smaller pieces

For small items like earrings, rings and charms, consider organizing a larger number of pieces at once on a divided velvet pad. To highlight unique or elongated post earrings, select a standing display in charcoal or black velvet, and for hanging earrings, look for a metal or acrylic accent which allows the jewelry to dangle gracefully. Rings may be shown on lifelike models or on contemporary posts in a variety of textures.

A myriad of options

Jewelry can be presented as casually or formally as you choose, depending on the shape and material of your display. Decide what features best match the outlay and theme of your shop, and look for exhibition fixtures that include additional embellishments or are offered in eye-catching tones. While some store owners feel comfortable showing jewelry on open counter spaces or racks, others may prefer the additional security of a glass case or closed shelving unit, both of which allow shoppers to browse and try on select pieces with assistance from a store associate.

Jewelry store owners may want to invest in items that help customers safely bring their new purchases home. Consider jewelry pouches or other protective cases and padded gift boxes for transportation that is as stylish as it is secure.

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The Can’t-Miss Lots at Sotheby’s Next Jewelry Sale, From Massive Colored Diamonds to Egyptian Revival Pieces

The Can’t-Miss Lots at Sotheby’s Next Jewelry Sale, From Massive Colored Diamonds to Egyptian Revival Pieces

If you’re keen on some high-level holiday shopping this season, Sotheby’s December 7 Magnificent Jewels auction in New York is a good place to start.

The top lot is the Golden Canary Diamond (you know a diamond is important when it has a name), expected to hammer for up to $20 million. On a more arcane note, the sale includes several pieces that represent outstanding examples of Egyptian Revival Art Deco jewelry, many including scarabs (beetle bug shells). And if mythical provenance is your thing, you’ll love the 5-carat emerald ring retrieved from the wreck of a 17th-century Spanish galleon that was lost at sea for four centuries (est. $50,000 to $70,000). 

 

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How to make delicate jewelry stand out

 

How to make delicate jewelry stand out

All the tiny, carefully crafted pieces of jewelry in your store deserves the spotlight in their own right, but with so many choices it can sometimes be hard to make them all stand out. The important thing to remember to avoid is clustering all of your products together too closely. This can blur the beauty to a point where people will become exhausted from looking through it all and walk away.

If you have a lot of inventory and you need it all out at the same time, jewelry trays offer a clean way to showcase everything in an orderly fashion with designated locations for individual pieces.

Rise up

An easy way to catch someone’s eye is to meet them there. When you build your store displays in a vertical fashion, it’s an easy way to grab attention. Like rising skyscrapers, people’s natural wonder draws them to what towers up from the ground and defies the gravity of the world.

Acrylic displays are ideal for ensuring everything it’s holding gets seen. Their clear and sturdy material allows your stock to be seen from all angles, and some of the display fixtures are capable of revolving for a 360-degree view. All the colors and designs of your jewelry will be shown with little obstruction from these cases or racks.

Single them out

Any particular item that you believe deserves to be separated from the rest has a number of ways to differentiate it, some more subtle than others. If you want to humbly emphasize certain pieces, an easy and cost-effective method would be to put some of the earrings and necklaces on heavy paper cards with various designs and colors. This will set them apart compared to any of the other nearby selection while not going overboard.

If you do want to go above and beyond, that’s exactly what you should do. Singular jewelry displays are made for only holding one piece at a time. It can be a wooden hand or finger with a single, sparkling ring on it, a solemn necklace display or even a lone watch on a stand. They will highlight that item by lifting it away from the others in a unique design. The effectiveness of these only really work when there are not too many of them, so use them sparingly.

All it takes is a passing glance at a singular piece of jewelry apart from all the rest to cause a double-take. When some of your products are displayed above the others, that’s exactly how your customers will treat them.

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Unique jewelry displays using various trays

 

Unique jewelry displays using various trays

You may be looking around your store and wondering if there is any way to freshen up the display tables that host a whole array of jewelry styles. Perhaps you’ve tried organizing the merchandise by color, designer and type – and now you’re out of ideas. One solution for this dilemma is the addition of trays to create a new dynamic for your setup.

You can keep the same organizational system and product division that you currently have while using trays of various materials and sizes to add new visual appeal that will liven up the display. With a few small do-it-yourself projects, the overall aesthetic will receive a makeover and boost in attractiveness.

Vertical visuals

For this concept, you should buy a few black plastic trays or leatherette trays. Instead of laying them flat as expected, the trays can be set up on top of display tables and leaned against the wall. One of the easiest items to display using this idea would be necklaces. To bring the concept to fruition, attach small hooks to the backs of the trays. If that doesn’t seem feasible, you can probably just use gentle scotch tape on the back. Arrange and secure the necklaces in the back and then drape them over the top of the tray, so they hang neatly in front. One way to make the design more interesting is by setting the necklaces up so they appear to be different heights. While you can keep the trays simple with just a few necklaces, it may look nice to hang a whole host of items for an eclectic look.

You might also use display trays for an earring arrangement. To start this project, you’ll need a bit of chain that has links big enough to slip earring backs through. Using wire cutters, separate the chain into pieces that reach across the tray. Secure the lengths of chain behind your trays, leaving a little slack. Whether you just hang one chain per tray or line up a handful going down the display, you now have the perfect display fixture for dangling earrings.

The layered look

When your original display ideas are looking flat, it may be time to give them a lift, literally. Stop by your local hardware store for a ladder or step stool that either fits the store aesthetic or can be painted to get the right look. With the steps placed in a corner of your store where they won’t be bumped into, set a wooden tray of jewelry on each level.

To assemble a hanging display, along the lines of a mobile, you need more chain and at least two trays. A mirrored tray might work best for this DIY project. Attach a length of chain to each corner of one tray, leaving enough space to arrange jewelry on the various levels. Fasten the chain to another tray and continue until you achieve the number you want. On the top layer, bring all four chains together and attach a hook to hang the mobile in your store.

Additional articles

Another unique design simply dresses up the trays themselves with the inclusion of interesting objects. For example, you can buy a few muffin pans and spray paint them to make them beautiful. With the muffin pan secured on the tray, fill each of the cups with little rings.

You can also find tiny bonsai-type trees or even a few small branches, to hang jewelry from. Place a few on each tray, perhaps a varied arrangement, and dangle earrings, bracelets and more from the plants and branches.

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Rake in sales with refreshed fall jewelry display

 

Rake in sales with refreshed fall jewelry display

The fashion world works at least one season ahead of the real world, so fall accessory trends were actually previewed in the spring. However, you still have ample opportunity to showcase the styles that were deemed popular for autumn 2014.

Even if you’ve had the same set of merchandise on the floor for several weeks, there’s still time to sell that inventory this season. To inspire new sales, rearrange the jewelry you have on your display tables. With a bit of inspired design, you can attract new attention to your fall forward accessory displays.

A handful of overall trends were identified by JCK magazine. Although many designers chose statement jewelry for their models, smaller and simpler designs are becoming more popular with consumers. Consider the sleek and more versatile styles that customers might be looking for.

There’s an increased interest in handcrafted jewelry, as well as mixed materials. The look was evident on the runways with pieces such as a necklace made from leather with a metal statement pendant. It’s also popular for people to buy jewelry involving animals or animal print, a nod to the overall trend toward going green and loving the Earth.

Neck

The fall fashion runways were full of striking neckpieces, from Chanel’s padlock necklace to the bandana necklaces in Isabel Marant’s seasonal fashion show. According to JCK magazine, some designers styled their models with statement necklaces on top of turtlenecks. Whatever your necklace selection contains, bodice jewelry trees are a classy way to organize it. They’re more interesting and appealing than plain jewelry displays, making them perfect for a unique presentation design.

Wrist

Bracelet and watch display tables should cater to both men and women. GQ magazine explained that cuff bracelets are popular for men’s fall fashion, such as those debuted by George Frost and Saint Laurent. It’s common for men to continue wearing watches even though most people are checking the time on their smartphones. Because watches are now less necessary for function, form has become more important, the source stated. Watches with large faces and interchangeable bands are quite popular, making the timepiece more of an accessory.

Your selection of watches will be visible to every browsing customer if you display them on assorted bracelet bars. These allow you to showcase sets of four on one fixture, which can then be placed in a visual design setup.

Ears

Several models were dressed with large earrings in the seasonal fashion shows. Designers such as Armani went with bold styles while Saint Laurent showcased sleeker looks. The former touted black earrings that were adorned by a crystal, bringing them to nearly shoulder length. Saint Laurent, in comparison, stuck with smooth gold geometric shapes, such as the triangles that graced his model’s ears earlier this year.

Statement earrings were all over the runways, from massive chandelier dangles in Paris to the large and thick hoops that models rocked at the Balmain fall and winter show. Veronique Leroy displayed interesting charm earrings, which looked a bit like large safety pins adorned with metallic hearts.

To present styles such as these and more, use plenty of burlap earring trees and stands. You can also incorporate metal earring displays that allow you to exhibit multiple pairs on one fixture.

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